History of the women’s & men luxury watch - La Belle Bleue

 Luxury watch « A BELLE BLEUE », elegance and perfection

The BELLE BLEUE is a luxury watch for men and women produced in 175 copies, all numbered, with the possibility on request of choosing a personal number between 10 and 150 (depending on availability). The other 25 copies have been pre-reserved by collectors.

La Belle Bleue, elegance and perfection

The creation of the Belle Bleue was born from the meeting between Gérard Bocage, collector of modern luxury watches and fireworks firer, and Philippe LEBRU, watch designer and creator of the UNITAM brand.

Philippe LEBRU designs and manufactures monumental clocks:

  • LA MONTAGNE BLEUE, in the heart of TOKIO. A unique piece in the world at 9 meters high, 1 ton of materials
  • THE TIME MACHINE, commissioned by the famous Swiss watch brand IWC Schaffhausen, to mark its 150th anniversary. Monumental clock over 3 meters high presented for the first time at the Geneva International Watch show (SIHH) in January 2018 and now located in Zurich International Airport:


Philippe LEBRU Philippe LEBRU & Christophe GRAINGER-HERR – Chef Executive Officer of IWC



Apart from his monumental creations, Philippe LEBRU, located  in the heart of Besançon, the city of watchmaking precision, is also a designer and promoter of beautiful luxury watches for women and men, MADE IN France.

The brand www.utinam.fr  is at the origin of the revival of French watchmaking.

Rich in a professional life where everything is happening at lightning speed, it is no coincidence that Gérard Bocage wanted to promote the creation of a luxury mechanical watch. Want to give meaning to this passing time, want to include in the invention of a device its presence from yesterday to tomorrow, taking advantage of every second.

When Gérard Bocage presented his project to Philippe Lebru, the specifications emerged as a challenge for the watchmaker: a luxury watch for men and women, neither round shape nor salient angle, but elegance and audacity, originality and perfection, while summoning the theme of the galaxy, planets, a starry sky and the world of fireworks.

Several months of discussions were necessary for Philippe Lebru to bring together the aesthetic, technical and material conditions to create LA BELLE BLEUE. The dial is in aventurine, a rare material that blends Murano glass and copper glitter to create sparkle and depth. Its case is a shaped piece, with curved sapphire crystal at four hours 12 and 6, 9 and 3 o'clock. The automatic mechanical movement is closed by four visible screws reminiscent of four legs, inspiration for the name of the “Quadripod” collection of which the Belle Bleue is part.

La Belle Bleue captures an ephemeral sky to place it in a temporality, a wonder nourished by childhood memories that are engraved in the future.

Discover the watchmaker Philippe Lebru: www.utinam.fr

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